MONTH 1 · LAUNCH READINESS · SUPPLEMENTAL TOOL
Of everyone who has engaged with us so far, who is ready to buy the moment we're able to sell — and have I asked them?
The quality of AI-assisted social content depends almost entirely on what goes in. Fill this out once — brand foundation, compliance guardrails, platforms, content pillars, proof points, and a couple of calibration examples — and every post request going forward can point back to it instead of starting from a blank page.
Complete as much of this as you can, then bring it into a chat with Claude along with a specific ask — "write 5 LinkedIn posts for our clearance announcement" or "turn this case study into an Instagram carousel." Claude uses the brief to match voice, stay inside your compliance guardrails, and adapt format to the platform instead of pasting the same post everywhere.
Update the Proof Library and Calendar Pegs sections as things happen — they're meant to stay current, not just get filled in once.
Pulls from your Month 6 messaging work if you've already built it — just consolidate it here.
This is the section least safe to skip. Same boundary as your Month 4 pre-seeding rules.
Add every platform actually in play — resist adding one "just in case."
The recurring themes worth rotating through.
Stats, quotes, and case studies that are pre-approved to cite — so nothing needs fact-checking from scratch mid-draft.
A few real posts — anyone's, any industry — do more to lock in "on-brand" than a written style guide alone.
Real pegs beat generic filler. Keep this list current as things happen.