MONTH 2 · HIRING, TRAINING & SALES MESSAGING
Would I bet my own reputation on the confidence and expertise of the person I'm about to hire, in front of a customer, on day 30?
The words matter here — a new rep needs the pitch, the demo talk track, and your real objection responses committed to memory, not paraphrased from a PDF mid-conversation. This framework organizes that language piece by piece, then builds the role-play and check-in cadence that actually gets it memorized rather than just written down.
You know your pitch, your demo flow, and the real objections you hear — Claude doesn't. Drop your raw language into each workspace below: rough talking points, a transcript of a good call, notes from your best rep's approach, whatever's real.
Then bring any section into a chat with Claude and ask for help tightening it into something memorizable — shorter sentences, a clear rhythm, a version a nervous new hire can actually hold in their head. Paste the refined version back in, move the status forward, and it's ready for the role-play schedule at the bottom.
Build it in the order a buyer actually hears it.
What gets said while the product is actually in someone's hands.
Start with the objections you actually hear most. Add or remove as your real experience tells you more.
Language isn't memorized until it survives a live, unscripted role-play. Build the cadence that gets it there.