MONTH 4 · PRE-MARKET ENGAGEMENT (COMPLIANT PRE-SEEDING) · SUPPLEMENTAL TOOL
Am I collecting real signal — objections, hesitations, "I'd need to see X first" — or just collecting applause?
A clinical advisory council is a different commitment than a customer council — these are the people you want shaping the product and the message, and who ideally become your first vocal users. A recognizable name isn't enough by itself; think through what each candidate would actually bring, then track outreach as it progresses.
Updates live as you score above. The highest-scoring candidate isn't automatically your Council Chair — but you should be able to say why if it isn't.