MONTH 4 · PRE-MARKET ENGAGEMENT (COMPLIANT PRE-SEEDING)
Am I collecting real signal — objections, hesitations, "I'd need to see X first" — or just collecting applause?
You can't afford to show up everywhere. For each society meeting you're weighing, score it against your Ideal Customer Profile and think through how you'd actually spend your time in the room — not just whether you'd have a booth. The highest-scoring meeting isn't automatically the right call, but you should be able to say why if it isn't.
Updates live as you score above. Highest total is your current leading investment — pressure-test it against budget and calendar before you commit.