A working session for defining, stakeholder by stakeholder, the exact problem your product solves and the measurable result you deliver over the status quo.
Work through every stakeholder even if a couple feel like a stretch — the ones that feel hardest to fill in are usually where the value proposition is weakest.
Don't overthink it. Write the status quo problem and the result you believe you deliver, in plain language, even if it's rough.
Come back — ideally with a colleague or the client in the room — and read Round 1 out loud. Where does it sound vague? Where would a skeptic push back?
Rewrite the problem and the result as single, specific sentences. A real number beats an adjective every time.
Once every stakeholder page is refined, pull the Round 2 answers into the one-page summary at the end. That grid is your value proposition, stated seven ways.
The clinician(s) who use the product hands-on and whose clinical judgment it is meant to support first.
Clinicians who touch or are influenced by the product without being its main daily user — referring providers, specialists, care-team members.
Practice managers, department heads, or hospital administrators who own budget, staffing, and workflow decisions.
Insurers, value-based care organizations, or reimbursement decision-makers who determine whether and how this gets paid for.
The end recipient of care — the person the product is ultimately meant to help.
The internal team that keeps the day-to-day running — scheduling, supply chain, IT, facilities.
Front desk, technicians, nursing support, and everyone else whose workflow the product touches.
Pull the Round 2 answers from each stakeholder page into this grid. Read down the third column — if it reads like a list of real, provable outcomes, the value proposition is ready to pitch.
| Stakeholder | Refined problem | Refined measurable result |
|---|---|---|
| Primary Clinical Audience | ||
| Secondary Clinical Audience | ||
| Administrators | ||
| Payers | ||
| Patients | ||
| Operations | ||
| Other Support Staff |