SEGMENTATION & TARGETING

Design-Input Reality Check

Has this segment actually shaped the product — or was it just imagined by engineering?

Run this against your chosen beachhead segment. It's an audit, not a survey — answer honestly about what's actually happened, not what's planned or intended. If you can't point to specific people and specific sessions, the honest answer is "no."

Validation Coverage

How much of your beachhead segment's real-world input is actually baked into the product — across design, prototype feedback, and usability testing.

Answer the questions below

Exposed Validated Partial

Close the gap

Cross-check with your regulatory and product teams

This audit only counts if it shows up in the documents your team builds from. Walk these three with regulatory and product development. They don't change your coverage score above.

Marketing requirements: are this segment's needs written into your marketing requirements document (MRD), in their words, with where each one came from?

Design inputs: does each need trace to a design input or product requirement in your design history file, and will design validation include representative users from this segment?

Claims matrix: is every claim you plan to make from this segment's feedback in your claims matrix, tied to evidence and inside your cleared (or intended) indication?

Use this as a reminder, not a one-time score. Bring these answers back to your regulatory team and product development before design freeze and again before submission. What the segment told you only protects you if it made it into the requirements, the validation plan, and the claims you'll make.