SEGMENTATION & TARGETING
If I could only sell to 50 accounts in year one, which 50 — and can I name them?
Build your starter list of 10–20 named accounts inside your beachhead segment. Real accounts, real contacts — not "hospitals in the Southeast." This becomes the working list your customer council (Customer & KOL Engagement) and first-customer prioritization (Launch Execution) both pull from.
| Account name | Contact & title | MSA / location | Why this account | Priority |
|---|