Your toolkit
Six months, worked in order from Month 6 down to launch. Each month opens with the question it answers, then the videos and tools that answer it.
Value Proposition, Messaging & Brand Foundation
Know what you’re actually selling, and to whom, before you say a word publicly.
Market Segmentation & Customer Validation
Stop selling to “the market.” Find the specific customer who needs this most and prove it.
Pre-Market Engagement (Compliant Pre-Seeding)
Get real feedback from real customers before launch, the right way.
Sales Planning & Structure
Decide who sells, what they sell, where, and to whom, before you hire anyone.
Hiring, Training & Sales Messaging
Build the profile, the training, and the pitch, then start meeting people.
Launch Readiness: Validation, Visibility & First Customers
Make noise, validate price and product, and convert early engagement into first revenue.
Start at Month 6 if you are six months out. If you are closer to launch, open the month that matches where you are and work forward — each month’s outputs feed the next. Questions as you go: tony@clearamp.com.