A commercial chief
without the hire

or the cost.

A step-by-step commercial buildout for pre-launch medtech founders. Six sections, from brand to launch day. One plan your board will fund.

Get the toolkit Book a call Free assessment
Secure checkout powered by StripeBoard-ready assets in 30 days, or a full refund

30 minutes, no pitch — we look at where your commercial plan actually stands.

By launch, you walk away with
01A value proposition buyers repeat to their boss
02Your first 50 accounts — named, not guessed
03Customer feedback loops that keep you compliant
04Territories, comp plan, and CRM designed before day one
05A sales hire you’d bet your reputation on
06Customers #1, #2, and #3 lined up before launch

The plan you bring to your board, your investors, and your first commercial hire.
Not a promise you’ll figure it out — proof you already have.

Who built this

Built by a former medtech CCO, COO, and acting CEO with 20+ years taking devices to market.

The six sections

Built in the order a launch needs it

Start with your brand and voice; finish with launch execution. Each section has a guiding question, working tools that turn it into a document you can hand to your board, and short walkthrough videos that show you how to use them. Members open any section from the menu above.

Branding & Voice

Value Proposition, Messaging & Brand Foundation

Know what you’re actually selling, and to whom, before you say a word publicly.

4 videos · 4 tools
Segmentation & Targeting

Market Segmentation & Customer Validation

Stop selling to “the market.” Find the specific customer who needs this most and prove it.

4 videos · 4 tools
Customer & KOL Engagement

Pre-Market Engagement (Compliant Pre-Seeding)

Get real feedback from real customers before launch, the right way.

5 videos · 7 tools
Structure

Sales Planning & Structure

Decide who sells, what they sell, where, and to whom, before you hire anyone.

4 videos · 4 tools
Hiring Planning

Hiring, Training & Sales Messaging

Build the profile, the training, and the pitch, then start meeting people.

3 videos · 3 tools
Launch Execution

Launch Readiness: Validation, Visibility & First Customers

Make noise, validate price and product, and convert early engagement into first revenue.

4 videos · 6 tools
What it costs

Three ways in. Most founders take the middle one.

Same six sections, same tools, same document at the end. What changes is how much help you want while you build it.

Price
What you get
Consulting time
How it runs
Compared to
Extra help later
Toolkit
You work it yourself.
$6,500One time
All six sections — every tool, template, worksheet and walkthrough video.
None included.
At your own pace. Access doesn’t expire, so you can run it again for the next product.
Roughly 21 hours of a commercial consultant’s time. This is the whole commercial buildout instead.
$300/hr, whenever you want it.
Get the toolkit
Most founders start here
Guided
Help at the checkpoints.
$8,950One time
Everything in Toolkit.
10 hours while you work through the toolkit.
A 90-minute kickoff, four working sessions as you build, a board-readiness review at the end, and written feedback on two of your deliverables.
Buying those same hours separately: $9,500. Here they’re $245 an hour, not $300.
$275/hr, whenever you want it.
Start guided
Embedded
Someone in your corner all six months.
$21,500Or $3,600 a month
Everything in Guided.
30 hours — five a month, plus access in between.
A standing monthly session, two deliverables built for you rather than with you, and someone in the room for the board or investor conversation.
Half-time commercial leadership for six months: $75,000.
$250/hr, or continue on retainer.
Talk it through

Need one section, not all six? Any single section is $2,500 on its own. The full toolkit is six sections for the price of two and a half.

Buy a single section — choose yours

$2,500 each. You get that section’s videos and tools; the rest stay locked.

Sessions are scheduled, not banked. Guided hours get booked up front so they actually happen, and they stay open for 30 days after you finish Launch Execution.

Start where you are

Buy the toolkit and work it yourself, or take 30 minutes first and find out which section you actually need to start in.

Get the toolkit Book a call Free assessment

Board-ready assets in 30 days, or a full refund.

  • Secure checkout powered by Stripe
  • One-time purchase, no subscription
  • Instant access to all six sections

What you type stays in your browser. Nothing is uploaded or stored on our servers.