A commercial chief
without the hire

or the cost.

A month-by-month commercial buildout for pre-launch medtech founders. Six modules, counting down to launch. One plan your board will fund.

Secure checkout powered by StripeBoard-ready assets in 30 days, or a full refund

30 minutes, no pitch — we look at where your commercial plan actually stands.

In six months you walk away with
01A value proposition buyers repeat to their boss
02Your first 50 accounts — named, not guessed
03Customer feedback loops that keep you compliant
04Territories, comp plan, and CRM designed before day one
05A sales hire you’d bet your reputation on
06Customers #1, #2, and #3 lined up before launch

The plan you bring to your board, your investors, and your first commercial hire.
Not a promise you’ll figure it out — proof you already have.

Who built this

Built by a former medtech CCO, COO, and acting CEO with 20+ years taking devices to market.

The six months

Counting down, not counting up

Month 6 is six months before you can sell. Month 1 is launch. Each month has a guiding question, working tools that turn it into a document you can hand to your board, and short walkthrough videos that show you how to use them. Members open any month from the menu above.

What it costs

Three ways in. Most founders take the middle one.

Same six modules, same tools, same document at the end. What changes is how much help you want while you build it.

Price
What you get
Consulting time
How it runs
Compared to
Extra help later
Toolkit
You work it yourself.
$6,500One time
All six modules — every tool, template, worksheet and walkthrough video.
None included.
At your own pace. Access doesn’t expire, so you can run it again for the next product.
Roughly 21 hours of a commercial consultant’s time. This is all six months instead.
$300/hr, whenever you want it.
Most founders start here
Guided
Help at the checkpoints.
$8,950One time
Everything in Toolkit.
10 hours across the six months.
A 90-minute kickoff, four working sessions as you build, a board-readiness review at the end, and written feedback on two of your deliverables.
Buying those same hours separately: $9,500. Here they’re $245 an hour, not $300.
$275/hr, whenever you want it.
Embedded
Someone in your corner all six months.
$21,500Or $3,600 a month
Everything in Guided.
30 hours — five a month, plus access in between.
A standing monthly session, two deliverables built for you rather than with you, and someone in the room for the board or investor conversation.
Half-time commercial leadership for six months: $75,000.
$250/hr, or continue on retainer.

Need one month, not six? Any single module is $2,500 on its own. The full toolkit is six modules for the price of two and a half.

Buy a single month — choose yours

$2,500 each. You get that month’s videos and tools; the rest stay locked.

Sessions are scheduled, not banked. Guided hours get booked up front so they actually happen, and they stay open for 30 days after Month 1.

Start where you are

Buy the toolkit and work it yourself, or take 30 minutes first and find out which month you actually need to start in.

Board-ready assets in 30 days, or a full refund.

  • Secure checkout powered by Stripe
  • One-time purchase, no subscription
  • Instant access to all six months

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