Step 1
Value Proposition Worksheet
Interactive toolDefine each stakeholder’s needs, then sharpen the problem and result for each into one provable, measurable sentence. Seven stakeholder types to start, plus any you add.
Branding & Voice
Value Proposition, Messaging & Brand Foundation
Know what you’re actually selling, and to whom, before you say a word publicly.
The question this section answers
If a customer only remembers one sentence about us, what should it be, and would they repeat it to their boss or value committee?
By the end of this section
- Move from “here’s our technology” to “here’s the problem we solve and why it’s worth solving”
- Establish a value proposition that survives a skeptical buyer, not just an enthusiastic engineer
- Lock in the brand assets that make a small company look like a serious one
Step 2
Name Clearance & Protection Checklist
Word documentA 7-phase checklist for confirming a name is legally available, linguistically safe, and buildable. Lock it in now so everything you produce after this looks consistent and ready to share.
Step 3
Competitor Analysis Guide
Interactive toolA structured teardown of your three closest competitors: indications, pricing and reimbursement, what they’re genuinely good at, what they claim, and where that leaves room to specialize.
Step 4
Value Analysis Packet Builder
Interactive toolBuild the document that travels without you: product, evidence, and economics in the form a value analysis committee can approve.