02Month 2 · Hire

Hiring, Training & Sales Messaging

Build the profile, the training, and the pitch, then start meeting people.

The question this month answers

Would I bet my own reputation on the confidence and expertise of the person I’m about to hire, in front of a customer, on day 30?

The six months
  • Know exactly who you’re hiring (skills, background, motivators) before you post a job
  • Build the sales training curriculum so any new hire ramps quickly and credibly
  • Begin candidate conversations early enough to have finalists ready, not scrambling, at launch
  1. 1Sales Hiring Profile & Candidate ComparisonTool + video
  2. 2Sales Training Curriculum BuilderTool + video
  3. 3Pitch, Demo & Objection Handling FrameworkTool + video

Step 1

Sales Hiring Profile & Candidate Comparison

Interactive tool

Weight your ideal skills and fit profile, then compare real candidates against it with a radar chart.

Step 2

Sales Training Curriculum Builder

Interactive tool

An 8-module workspace to organize your anatomy, product, and process knowledge for training.

Step 3

Pitch, Demo & Objection Handling Framework

Interactive tool

Build your pitch, demo script, and objection playbook, then track memorization through role-plays.