Step 1
Value Proposition Worksheet
Interactive toolA two-round worksheet across 7 stakeholder types (clinical, payer, patient, operations) that sharpens each into one provable, measurable sentence.
06Month 6 · Brand
Value Proposition, Messaging & Brand Foundation
Know what you’re actually selling, and to whom, before you say a word publicly.
The question this month answers
If a customer only remembers one sentence about us, what should it be, and would they repeat it to their boss or value committee?
By the end of this month
- Move from “here’s our technology” to “here’s the problem we solve and why it’s worth solving”
- Establish a value proposition that survives a skeptical buyer, not just an enthusiastic engineer
- Lock in the brand assets that make a small company look like a serious one
Step 2
Name Clearance & Protection Checklist
Word documentA 7-phase checklist for confirming a name is legally available, linguistically safe, and buildable. Lock it in now so everything you produce after this looks consistent and ready to share.
Step 3
Competitor Analysis Guide
Interactive toolA structured teardown of your three closest competitors: what they’re genuinely good at, what they claim, and where that leaves room to specialize.
Step 4
Value Analysis Packet Builder
Interactive toolBuild the document that travels without you: product, evidence, and economics in the form a value analysis committee can approve.